In a recent Lunch and Learn session hosted by TorchLight, we delved into the latest trends shaping the marketing landscape. Our experts, Diana Gardner, Account Director at TorchLight, and Beth Wallace, President and Founder of TorchLight Marketing, shared their insights on everything from the rise of social media as a search engine to the future of marketing in […]
AI is a big topic these days because of the emergence of new tools like ChatGPT, Jasper.ai, and many others. As with any new technology, there can be as much excitement as apprehension. In just a couple of years, AI has reached a level that can compete with human efforts in many tasks and areas. […]
What are lookalike audiences? How can they improve marketing campaign results? Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. Whether it’s through email, direct mail, paid search or social or a myriad of other channels and […]
Meet Beth Wallace, Founder and President of TorchLight Marketing (formerly Big Lens). Learn all there is to know about Beth – how she got into the digital marketing and media space, how she runs her business, her favorite thing outside of work and her passion for safaris!
Through this acquisition, the Alexandria, VA-based marketing search and staffing firm launches a new digital marketing agency, TorchLight Marketing, expanding its suite of solutions into digital and performance marketing
If you aren’t using Google My Business (or haven’t updated your profile in a while), you are likely missing out on an important marketing opportunity. As always, Google continues to dominate the search engine market. With over 8.5 billion Google searches every day, potential customers are only a few clicks away from your website. By adding (or optimizing) a Google My Business listing, you improve your ability to grow brand awareness, gain web traffic and increase leads.
Get to know TorchLight Marketing’s Senior Digital Marketing Director, Shana Fitch. Learn more about Shana – how she got into paid media, her approach to her job and her favorite thing to do outside of work. What did you study and how did you get into the paid media space? I am a proud Virginia […]
Plenty of people experience Imposter Syndrome. Learn what you can do about feelings of inadequacy in the workplace associated with it. The good old Imposter Syndrome. A phenomenon that is, unfortunately, no stranger to many of us. Plenty of folks have had their own experience with it. Maybe they were accepted into a school that […]
Kelly Jackson, a 27-year-old account director at Ogilvy in Chicago, credits her success with developing mentoring relationships throughout her career. Three years ago, when Jackson was a public relations manager at the Philadelphia-based marketing firm Allen & Gerritsen, she asked three top executives at the firm to be her mentors—to answer her questions, offer advice and help her navigate the workplace. Those relationships […]
Funnel marketing is the key to increasing website traffic and conversions, but what exactly is it? Have you ever considered funnel marketing when writing blogs for your business? Blogs may have started as mechanisms for self-expression, but they have since become powerful business tools. Their content has the potential to attract buyers and, when presented […]