In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles.
Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.
Meet Beth Wallace, Founder and President of TorchLight Marketing (formerly Big Lens). Learn all there is to know about Beth – how she got into the digital marketing and media space, how she runs her business, her favorite thing outside of work and her passion for safaris!
Through this acquisition, the Alexandria, VA-based marketing search and staffing firm launches a new digital marketing agency, TorchLight Marketing, expanding its suite of solutions into digital and performance marketing
Get to know TorchLight Marketing’s Senior Director Media & Client Development, Shana Fitch. Learn more about Shana – how she got into paid media, her approach to her job and her favorite thing to do outside of work. What did you study and how did you get into the paid media space? I am a […]
Get to know TorchLight Marketing’s Senior Director Media & Operations, Jen Davis! Learn more about how she got into digital marketing, how she approaches her role, what she likes to do in her free time and how much she loves animals! What did you study and how did you get into the digital marketing and paid media […]