Marketing Strategy

Five Crucial Questions for CMOs – from TorchLight Marketing President Beth Wallace

In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles.

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Posted in , Marketing Strategy, Our Team

TorchLight Marketing President Beth Wallace on how to tackle the CMO role in today’s evolving marketing landscape

Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.  

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Posted in , Marketing Strategy, Our Team