Whether the past year brought triumphs or trials, the new year invites us to reflect and adapt. During this phase, it’s crucial to consider what these six areas poised for innovation will mean for your team in 2024.
In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles.
Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.