Whether the past year brought triumphs or trials, the new year invites us to reflect and adapt. During this phase, it’s crucial to consider what these six areas poised for innovation will mean for your team in 2024.
Current Trends Shaping Marketing: Navigating a Cookie-less Future, Social Search, Video Content, Influencers and More
In a recent Lunch and Learn session hosted by TorchLight, we delved into the latest trends shaping the marketing landscape. Our experts, Diana Gardner, Account Director at TorchLight, and Beth Wallace, President and Founder of TorchLight Marketing, shared their insights on everything from the rise of social media as a search engine to the future of marketing in […]
AI is a big topic these days because of the emergence of new tools like ChatGPT, Jasper.ai, and many others. As with any new technology, there can be as much excitement as apprehension. In just a couple of years, AI has reached a level that can compete with human efforts in many tasks and areas. […]
What are lookalike audiences? How can they improve marketing campaign results? Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. Whether it’s through email, direct mail, paid search or social or a myriad of other channels and […]
If you aren’t using Google My Business (or haven’t updated your profile in a while), you are likely missing out on an important marketing opportunity. As always, Google continues to dominate the search engine market. With over 8.5 billion Google searches every day, potential customers are only a few clicks away from your website. By adding (or optimizing) a Google My Business listing, you improve your ability to grow brand awareness, gain web traffic and increase leads.
Plenty of people experience Imposter Syndrome. Learn what you can do about feelings of inadequacy in the workplace associated with it. The good old Imposter Syndrome. A phenomenon that is, unfortunately, no stranger to many of us. Plenty of folks have had their own experience with it. Maybe they were accepted into a school that […]
Kelly Jackson, a 27-year-old account director at Ogilvy in Chicago, credits her success with developing mentoring relationships throughout her career. Three years ago, when Jackson was a public relations manager at the Philadelphia-based marketing firm Allen & Gerritsen, she asked three top executives at the firm to be her mentors—to answer her questions, offer advice and help her navigate the workplace. Those relationships […]
Funnel marketing is the key to increasing website traffic and conversions, but what exactly is it? Have you ever considered funnel marketing when writing blogs for your business? Blogs may have started as mechanisms for self-expression, but they have since become powerful business tools. Their content has the potential to attract buyers and, when presented […]
Is your team ready for GA4? With July 1, 2023, quickly approaching, it is more important than ever that your analytics team fully transitions to GA4. It’s not enough to simply set up a GA4 property; you need to rethink the whole process. Though the transition to an entirely new analytics system can seem tedious […]
Move aside Facebook, Twitter and Instagram – a new kid is in town! Launched in 2016, TikTok started off as a revamped “Musically” or “Vine,” which were short video platforms used to make fun little dances or seven-second skits. Over the next two years, TikTok saw a massive spike in users, to the point where […]