Digital Marketing Archives

Using Google My Business to optimize your website traffic

If you aren’t using Google My Business (or haven’t updated your profile in a while), you are likely missing out on an important marketing opportunity. As always, Google continues to dominate the search engine market. With over 8.5 billion Google searches every day, potential customers are only a few clicks away from your website. By adding (or optimizing) a Google My Business listing, you improve your ability to grow brand awareness, gain web traffic and increase leads.

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The Confidence Gap: How Imposter Syndrome disproportionately affects women

Plenty of people experience Imposter Syndrome. Learn what you can do about feelings of inadequacy in the workplace associated with it. The good old Imposter Syndrome. A phenomenon that is, unfortunately, no stranger to many of us. Plenty of folks have had their own experience with it. Maybe they were accepted into a school that […]

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What GA4 Means for Reporting

Is your team ready for GA4? With July 1, 2023, quickly approaching, it is more important than ever that your analytics team fully transitions to GA4. It’s not enough to simply set up a GA4 property; you need to rethink the whole process. Though the transition to an entirely new analytics system can seem tedious […]

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TikTok marketing trends that go beyond the platform

Move aside Facebook, Twitter and Instagram – a new kid is in town! Launched in 2016, TikTok started off as a revamped “Musically” or “Vine,” which were short video platforms used to make fun little dances or seven-second skits. Over the next two years, TikTok saw a massive spike in users, to the point where […]

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