Kelly Jackson, a 27-year-old account director at Ogilvy in Chicago, credits her success with developing mentoring relationships throughout her career. Three years ago, when Jackson was a public relations manager at the Philadelphia-based marketing firm Allen & Gerritsen, she asked three top executives at the firm to be her mentors—to answer her questions, offer advice and help her navigate the workplace. Those relationships […]
Funnel marketing is the key to increasing website traffic and conversions, but what exactly is it? Have you ever considered funnel marketing when writing blogs for your business? Blogs may have started as mechanisms for self-expression, but they have since become powerful business tools. Their content has the potential to attract buyers and, when presented […]
Is your team ready for GA4? With July 1, 2023, quickly approaching, it is more important than ever that your analytics team fully transitions to GA4. It’s not enough to simply set up a GA4 property; you need to rethink the whole process. Though the transition to an entirely new analytics system can seem tedious […]
Move aside Facebook, Twitter and Instagram – a new kid is in town! Launched in 2016, TikTok started off as a revamped “Musically” or “Vine,” which were short video platforms used to make fun little dances or seven-second skits. Over the next two years, TikTok saw a massive spike in users, to the point where […]