Get to know TorchLight Marketing’s Senior Director Media & Operations, Jen Davis! Learn more about how she got into digital marketing, how she approaches her role, what she likes to do in her free time and how much she loves animals! What did you study and how did you get into the digital marketing and paid media […]
Plenty of people experience Imposter Syndrome. Learn what you can do about feelings of inadequacy in the workplace associated with it. The good old Imposter Syndrome. A phenomenon that is, unfortunately, no stranger to many of us. Plenty of folks have had their own experience with it. Maybe they were accepted into a school that […]
Kelly Jackson, a 27-year-old account director at Ogilvy in Chicago, credits her success with developing mentoring relationships throughout her career. Three years ago, when Jackson was a public relations manager at the Philadelphia-based marketing firm Allen & Gerritsen, she asked three top executives at the firm to be her mentors—to answer her questions, offer advice and help her navigate the workplace. Those relationships […]
Funnel marketing is the key to increasing website traffic and conversions, but what exactly is it? Have you ever considered funnel marketing when writing blogs for your business? Blogs may have started as mechanisms for self-expression, but they have since become powerful business tools. Their content has the potential to attract buyers and, when presented […]
Is your team ready for GA4? With July 1, 2023, quickly approaching, it is more important than ever that your analytics team fully transitions to GA4. It’s not enough to simply set up a GA4 property; you need to rethink the whole process. Though the transition to an entirely new analytics system can seem tedious […]
Move aside Facebook, Twitter and Instagram – a new kid is in town! Launched in 2016, TikTok started off as a revamped “Musically” or “Vine,” which were short video platforms used to make fun little dances or seven-second skits. Over the next two years, TikTok saw a massive spike in users, to the point where […]