Beth Wallace

by Susan Mullin

A fearless leader who keeps the trains running, Beth is relied on for her vast knowledge of all things marketing and paid media which has made her invaluable to her clients.  She believes that all things should be measurable, and clients appreciate this kind of commitment to transparency and effort to quantify progress. 

She began her career in traditional media and then moved over to AOL to run their digital marketing group.  Later she did some non-profit work and as programmatic was growing, she realized that’s where she wanted to be… but not as an employee of a big company.  She felt she had something unique to offer – exceptional, flexible, personal service with no red tape or ego.  Just quality work.  Beth founded BigLens (now TorchLight Marketing) in 2011 with a focus on programmatic, and quickly expanded into paid social, paid search, and direct buys – evolving it into the successful business it is today, TorchLight Marketing.

Some might be surprised to learn that Beth is happiest deep in the African bush surrounded by big sky, big elephants, and big cats!

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