Meet the Team: Jen Davis
Get to know TorchLight Marketing’s Senior Director Media & Operations, Jen Davis! Learn more about how she got into digital marketing, how she approaches her role, what she likes to do in her free time and how much she loves animals!
What did you study and how did you get into the digital marketing and paid media space?
I received my undergraduate degree in marketing and then got my MBA from George Washington while working full time. My first real job was with Yellow Pages advertising, and then I worked in corporate consumer marketing at Bell Atlantic which ultimately became Verizon. I was there when they created their first website and were trying to get people to sign up online instead of calling customer service. After that experience, I stayed home with my kids for seven years and then started working for Beth doing paid media. I was the very first employee of Big Lens starting 11 years ago!
What is your particular area of specialization in paid media?
My specialty is paid social. I have a lot of experience in programmatic advertising and direct advertising buys as well. I also am a LinkedIn Certified Marketing Insider.
What is your approach to your role and to your clients?
It’s easier to do things correctly the first time than to have to go back and fix a problem. I’m pretty meticulous in terms of organization. For paid media campaigns, I like to have all the info up front so I can consider all campaign parameters and set it up correctly the first time. I work closely with my clients to really understand their goals so I can develop customized plans to meet them. I always want to be partners with them so that we can make decisions together and bounce ideas off of each other.
Where are you from?
I have lived in DC for 30 years but spent my childhood in Tennessee. After that I spent time in Oklahoma, then Alabama and then back to Tennessee for college. But I consider DC home.
What’s your dream travel destination and why?
The Maldives. I’m a big beach lover – I would love to do that.
What’s your favorite thing to do during your free time?
Be with friends or go to the gym or ride my bike. I like active things and being outside.
Tell us a fun fact about yourself.
I have three rescue animals – two cats and a dog. I’ve done a lot of kitten fostering as well. I’m an animal lover.
Finally, what do you like most about your job at TorchLight Marketing (formerly Big Lens)?
The people! The collaborative nature of our team is wonderful. Everybody’s ability to interact together and share thoughts about how best to support our clients is great.
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