Whether the past year brought triumphs or trials, the new year invites us to reflect and adapt. During this phase, it’s crucial to consider what these six areas poised for innovation will mean for your team in 2024.
In another segment from our recent webinar, “The Future of CMOs,” President of TorchLight Marketing Beth Wallace shares five crucial questions today’s CMOs need to consider in order to be successful in their roles.
Recently, CEO and founder of TorchLight Hire, Heidi Parsont, and President of TorchLight Marketing, Beth Wallace, hosted a webinar entitled “The Changing Role of CMOs: the future of marketing leadership, teams and strategy.” In this video clip and transcript below, Beth gives her advice on how she would tackle the CMO role today.
In a recent Lunch and Learn session hosted by TorchLight, we delved into the latest trends shaping the marketing landscape. Our experts, Diana Gardner, Account Director at TorchLight, and Beth Wallace, President and Founder of TorchLight Marketing, shared their insights on everything from the rise of social media as a search engine to the future of marketing in […]
AI is a big topic these days because of the emergence of new tools like ChatGPT, Jasper.ai, and many others. As with any new technology, there can be as much excitement as apprehension. In just a couple of years, AI has reached a level that can compete with human efforts in many tasks and areas. […]
What are lookalike audiences? How can they improve marketing campaign results? Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. Whether it’s through email, direct mail, paid search or social or a myriad of other channels and […]
Meet Beth Wallace, Founder and President of TorchLight Marketing (formerly Big Lens). Learn all there is to know about Beth – how she got into the digital marketing and media space, how she runs her business, her favorite thing outside of work and her passion for safaris!
Through this acquisition, the Alexandria, VA-based marketing search and staffing firm launches a new digital marketing agency, TorchLight Marketing, expanding its suite of solutions into digital and performance marketing
If you aren’t using Google My Business (or haven’t updated your profile in a while), you are likely missing out on an important marketing opportunity. As always, Google continues to dominate the search engine market. With over 8.5 billion Google searches every day, potential customers are only a few clicks away from your website. By adding (or optimizing) a Google My Business listing, you improve your ability to grow brand awareness, gain web traffic and increase leads.
Get to know TorchLight Marketing’s Senior Director Media & Client Development, Shana Fitch. Learn more about Shana – how she got into paid media, her approach to her job and her favorite thing to do outside of work. What did you study and how did you get into the paid media space? I am a […]