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The Impact of AI on Marketing: Trends, Tools, and Opportunities

AI is a big topic these days because of the emergence of new tools like ChatGPT, Jasper.ai, and many others. As with any new technology, there can be as much excitement as apprehension. In just a couple of years, AI has reached a level that can compete with human efforts in many tasks and areas. […]

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Lookalike Audiences: What they are and how they can improve marketing campaign results

Most if not all of us want to find new customers, donors, members or other target audiences who are likely to be interested in what we offer. Whether it’s through email, direct mail, paid search or social or a myriad of other channels and techniques, that’s what we do as marketers. And we’re always looking […]

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3 tips to help you find a mentor in the hybrid workplace

Kelly Jackson, a 27-year-old account director at Ogilvy in Chicago, credits her success with developing mentoring relationships throughout her career. Three years ago, when Jackson was a public relations manager at the Philadelphia-based marketing firm Allen & Gerritsen, she asked three top executives at the firm to be her mentors—to answer her questions, offer advice and help her navigate the workplace. Those relationships […]

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Funnel Marketing 101: What Is It? How Does It Work?

Funnel marketing is the key to increasing website traffic and conversions, but what exactly is it? Have you ever considered funnel marketing when writing blogs for your business? Blogs may have started as mechanisms for self-expression, but they have since become powerful business tools. Their content has the potential to attract buyers and, when presented […]

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